Vision grounded in reality
A clearer vision. People moving together. Progress you can see.
Ground Truth helps institutions, businesses, and communities connect climate, energy, people, and place, then turn that understanding into action.
See the whole system
Connect the big picture to the work on the ground. Ground Truth brings strategic vision, rigorous analysis, and practical collaboration to the same table.
Define an ambitious, credible sustainability direction that connects organizational mission, leadership priorities, real-world systems, and opportunity.
Bring leaders, operators, faculty, students, evidence, and resources into one decision landscape so progress stops depending on isolated champions.
Translate strategy into priorities, ownership, funding logic, communication, and visible action, with support that carries the work forward.
Sustainability in practice
From a purchasing decision to a campus-wide program, the goal is lasting change. Connect the people who set direction with the people who make change happen.
Engagement + shared direction
Bring leadership, staff, students, and partners together around an ambitious sustainability agenda. Turn different perspectives into shared priorities and clear ownership.
Strategy + project priorities
Connect evidence, impact, resources, and readiness to decide what comes first. Build a practical sequence of projects that advances the bigger vision.
Energy + implementation
Work with the people closest to your buildings and operations. Translate technical understanding into credible energy priorities, better decisions, and measurable progress.
Beyond the campus
Experience rooted in higher education, research, and real-world implementation, available to businesses, municipalities, nonprofits, landowners, and project teams.
GHG inventories, climate action plans, energy master planning, electrification priorities, renewable energy evaluation, and progress reporting.
Green building strategy, energy and environmental audits, utility data, performance measurement, waste prevention, and responsible purchasing.
Bioenergy crops, forestry and carbon, ecosystem services, native landscapes, land-use decisions, and living snow fences.
Applied sustainability research, life-cycle assessment, techno-economic analysis, project comparison, and translating technical findings into decisions.
Grant strategy and proposal development, partner coordination, project roadmaps, funding cases, and implementation support.
Stakeholder facilitation, sustainability education, workshops, shared priorities, reporting processes, and clear communication.
Need to choose a project, build a credible plan, bring partners together, or secure support? We’ll define the question, useful deliverables, and a scope that fits. Cross-sector engagements are scoped individually.
Talk through your prioritiesFor colleges + universities
Three defined engagements, from an outside perspective to a year of strategic support. The published prices below apply to these higher-education packages.
A public-evidence view of where your institution stands, where credibility is thin, and what leadership can do in the next 90 days.
Baseline · five-peer comparison · evidence gaps · five priorities · leadership briefingTurn scattered public and internal information into a working institutional record with owners, reporting rhythms, and decisions attached.
Evidence workbook · ownership map · reporting calendar · implementation planBuild an ambitious institutional sustainability agenda, align leadership around it, and advance a flagship priority with yearlong strategic support.
Intelligence brief · institutional agenda · flagship initiative · strategy supportIf a smaller engagement is enough, the fit conversation should establish that.
The Ground Truth method
Understand the place, the people, the evidence, and the constraints. Connect them to a practical decision, then follow through.
Meet your collaborator
Justin Heavey brings more than a decade of sustainability, energy, and research experience to Ground Truth. His work at SUNY ESF connected climate action, green buildings, bioenergy, grants, and student-led learning.
That breadth shapes his approach: understand how the pieces fit, listen to the people closest to the work, and help them move toward a more ambitious future. Today, Ground Truth brings that perspective to campuses, organizations, communities, and working lands.
You know your organization. Justin brings a connected view of sustainability. The work begins by bringing those perspectives together.Start a conversation with Justin
Grounded insight. Greater possibility.
Bring the challenge, the unfinished idea, or the decision that needs a clearer path. We’ll start there.
Request a fit conversation